Bex Smith


Bex Smith is an internationally successful footballer who's transitioned to a global executive in sports and business. Bex first came to prominence as a World Cup and Olympic footballer captaining her New Zealand national team, and culminating her club career winning The Triple with VfL Wolfsburg as UEFA Champions League, German League, and German Cup Champions.

During her time as a professional footballer in Germany, Sweden, Australia, and the USA, she earned degrees in Economics and Spanish at Duke University, a dual MBA from Germany's Leipnitz Univ & Purdue Univ and Masters in Psychology from Massey Univ, NZ and speaks 4 languages.

Post football, she transitioned to the Competitions Manager role of FIFA’s Women’s World Cups then Strategic Planning for Women’s Football globally at FIFA in Zurich, Switzerland. She then co-founded JAMAA Sports Productions (currently Pax Films), and became the Global Executive Director of Women’s Game for COPA90 where she executive produced and hosted the BBC podcast called "The Players Podcast" spotlighting the world's top footballers.

She founded Crux Sports with the unwavering belief that the women's game is the most powerful tool for social and cultural change in the world when managed properly.

She's a world traveller, a sports enthusiast, and human rights activist, with a passion for people, high performance environments, and living outside the comfort zone.