Crux instigates positive value and sustainable growth across the wide ecosystem of stakeholders in the women's game.
Our collective experience enables us to identify, make, and capitalise on mutually valuable connections across our network.
The women’s game needs its own space to thrive and an injection of positive growth, while retaining its beautiful community and vibe.
This is where we come in.
We’re a partnerships model; we believe in utilising expertise from our community within a high performance framework without the fluff. We cut to the crux of the matter, and make it matter.
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We support the full scope of the industry, from brand strategy to storytelling, from players to governing bodies, and even, dare we say it, non-traditional stakeholders, in their endeavours in the women’s game.
Where unparalleled experience from inside the game fuels your business objectives.
Brand Strategy
Brand and campaign strategy
PR and communications
Partnerships/sponsorships
Where our understanding of the main characters in the game meets creative and storytelling.
Creative strategy and ideation
Production
Talent and ambassadors
Marketing
Where the vibe comes to life, whether digitally or live.
Virtual events
Live experiences
Production
Where the experience of having been there, meets a deep understanding of ‘ the business side’ of the game.
Playing and post career transition planning
Commercial objectives
Brand building
Off pitch representation
Xero
The FA
VISA
UEFA
Google
YouTube
COPA90
DAZN
CNN
Sky TV
BBC
Twitter
Whisper TV
EA
PGMOL
ata Football
Footballco/Goal
Pitch International
Nike
Puma
+ more
